Ep.116 How to Green Up Your Bathroom with Joshua Onysko

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Hello, hello, hello, everyone.

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Welcome back to another episode of Reconnect With Plant Wisdom.

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It’s me, Tigrilla Gardenia.

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I have to say, I had no idea what I would be talking about with Joshua.

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Joshua Onysko is somebody who has, um, just lived.

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He’s done a lot of different things and when we had our kind of like pre-interview conversation, we bounced through so many topics and we decided that rather than trying to fix what we were gonna talk about, we would just sort of leave it up and leave it open.

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And I am so glad we did that because what conversation we ended up having.

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Probably not the most direct plant-specific conversation that we’ve had on the podcast.

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You know, it’s not one of them where we’re like just only talking about the plant, but I do wanna emphasize here that besides the fact that the conversation was just fascinating because, you know, Joshua just has so much information, so much experience and research that he’s done into the world of plastics, which is pretty much what we talked about the entire time is how to get rid of plastics, how to change up plastics, why is plastic still around, what can we do about plastic?

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You know, all these different aspects of it, and I really appreciated because I think w- we, you know, it is na- natural, ha ha, lack of a t- you know, it is natural for us as we start to reconnect back into this plant-ness, we reawaken our, you know, our inner plant-ness, we start to work really close with our plant friends where things like plastic and the pollution problem in particular that we have happening all around the world become insufferable.

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It’s like the- the- the inorganic nature of- of the products that we use, the- the different things that we have around our homes becomes impossible for us to support and it is something that I think we forget that as consumers we have a lot of power over.

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And Joshua has a lot of experience in this to help us understand what it is that we, what is possible and how much more than what we really think is possible, so I really do hope that you’re gonna listen all the way through to the end because there is some great tidbits in there, there’s some great products for you to try, there’s some great substitutions for you to have.

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But more than anything, this is about reconnecting back into that part of ourselves, reconnecting with plant kin and realizing that for the good of the plants that you are currently friends with, for the good of the plants that live and support us around the world, not only do plants have the solutions, but we cannot disrespect them by not making changes in our daily life.

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And while I know that those diff- those changes are difficult, I think that this is a great type of conversation to show you that it’s really not as hard as you think it is, it’s just that we’ve been conditioned to believe that it’s super hard.

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I myself have made tons and tons and tons of changes, even if some of them are adding recycling on the bottom of the R list, right?

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Thinking better about reusing and about, you know, rehoming and about, you know, repurposing and all the other types of Rs that come.

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Repairing especially, and all these other pieces that come way before we ever get to recycling.

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So with that, I’m just gonna say thank you for being here, thank you for your changes, and I’d love to hear what changes you’re making.

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Like are there things that you have found, that you’ve discovered that you’ve been like, “Oh my goodness, I wish more people knew about this because this has completely changed my relationship with, you know, plastic.

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I’ve been able to get rid of plastic because of this and these and these are the changes that I’ve made.”

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Come into The Naturally Conscious community or just comment here, wherever it is that you are, whether you’re on YouTube or you’re listening in a- a podcast app.

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I’d love to hear what are the changes that you’re making and how is it that your relationship with sustainability and regenerativeness and more than anything, just plastic in general and pollution in general has changed thanks to your relationship with plants?

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So with that, I’m gonna leave you to listen to this fantastic conversation with Joshua Unesco, which is episode 116.

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116, How to Green Up Your Bathroom.

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Welcome to Reconnect With Plant Wisdom.

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I’m your host, Tigrilla Gardenia, nature inspired mentor, certified life coach, and the founder of The Naturally Conscious community.

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For over a decade, I’ve been known as a world ambassador for plant advocacy, working closely with plants to share their practical wisdom to help you consciously embody the elements of life that nourish your evolution.

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In this podcast, I delve into ancient and modern knowledge from biology to spirituality about the wondrous ways of plants.

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Together, we’ll explore how ecosystem thinking helps you overcome limiting beliefs, understand the true nature of relationships, and live an authentic, impactful life.

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All righty, here we are Joshua.

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We’ve, you know, I don’t remember the last time we had our- when we had our first little chat, but it’s been a while now so I’m actually kind of excited to see what direction we take this conversation, especially since kind of like me, you’re one of those people with like a CV that is like 7,000 pages and that’s because we cut it.

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So I’m actually just as excited as everybody else to ask this question.

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Who is Joshua?

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Hmm.

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So Joshua is a, um, high school dropout.

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And a traveler and a, um, a serial entrepreneur and an adventurer and someone who is always seeking, uh, solutions to problems to help the world.I like this.

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I like that last part, someone who is seeking solutions for problems in the world.

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I like it.

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It’s very cool.

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And so what problem are you currently solving right now?

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Right now, I am working on a, um, a nut milk maker.

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And, uh, you know, I’ve been, as we talked about when we first met, I’ve been vegan most of my life, uh, mainly for animal rights, uh, but also for nutrition.

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And, uh, to me, dairy is one of the worst things that we do on planet Earth, is factory farmed dairy.

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And I also just really don’t think dairy is really great for humans, so I’ve been drinking nut milk for many years.

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When I first became vegan in my teens, I was making my own nut milk because back in the ’90s, uh, the soy milk that was being sold in the market was pretty gross.

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And, you know, over the years, it’s obviously boomed into this multibillion dollar industry and the milk tastes better, but from a nutritional standpoint, most of what’s on the store shelves is kind of garbage.

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And so 6 months ago, I started working on this small kitchen appliance that makes nut milk at home, but also, uh, has the same nutritional value as cow’s milk, uh, which is kind of like the, the Holy Grail of milk.

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It’s like, how do you have dairy-free milk that’s organic and doesn’t have garbage ingredients, but has like the protein and niacin, uh, vitamin content of milk?

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So I’ve solved that problem and, uh, I’ll be launching it this summer.

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And, you know, I hope that

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The problem it solves is twofold.

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1, getting people off dairy, and 2, helping people who may be buying store-bought plant milk reduce waste because packaging, and, uh, have a healthier alternative for whatever they use milk for, cereal, coffee, baking, you know, you name it, we use milk.

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I forgot the statistic, but the amount of milk that people drink in a year is kind of insane ’cause I actually don’t drink that much milk.

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Yeah, I, I actually don’t either.

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It’s really interesting.

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I only started to drink milk and milk alternatives, I’ll be honest, I drink both, only because I got

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Uh, I love matcha and so I use this teeny tiny bit probably a few times a week, you know- Just to lighten it up.

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for

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Just, exactly, and, um, and that’s it.

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And so I’ll have, you know

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I’ll buy one, a month- Carton.

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type of thing.

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One little- Yeah.

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container a month.

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But you are right.

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I mean, the whole packaging thing, I, I, I think so much about packaging, especially where

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Luckily where I live, there are alternatives in some cases.

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I love going to the, you know, going to the corner stores or like the little markets around here because they’re usually just get butcher paper and whatever it is, whether it’s cheese or meat or anything like that, it’s just butcher paper and it’s super easy, but, oh my goodness, the whole packaging thing is insanity of how it goes.

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Yeah.

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So for the past 25 years, I have owned skin and body care companies, and I still do, Pangea Organics and Alpine Provisions, and in my industry alone, the skincare industry produces 127 billion pieces of plastic a year.

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And, uh- I was actually going to ask you about this conversation.

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So we’re gonna get into Pangea Organics and, and

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But I’m glad that you brought it onto this because

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So I, um, am somebody who

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I’m, uh, uh

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As you can tell, I’m not a huge makeup person.

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The only thing I wear is because I have, uh

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I’m, I’m Cuban, I have like black under my eyes from when I was born.

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My mother says she could see me in the crib when my ojeras, as we call them, came out.

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And she’s like, “And I’ve had them all my life.”

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And other than that, it’s more only about skincare, right?

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The idea of really just trying to find the right thing for my body.

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And it is

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As a matter of fact, I was just in Croatia with one of the favorite companies, it’s called Hildegard, that I love their product, but I could not bring myself to buy it because it’s been forever since I’ve bought a plastic face cream.

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And one, only one company here has a, um, has a container that is like you buy the glass piece once with a, uh, unfortunately a plastic top, but inside it’s kind of like a pod.

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And so you just buy the pod that goes inside of it, which is still a pod made out of, but they’re trying to move it to, like, a compostable plastic type thing, pod inside.

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Yeah.

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And then I have found one that’s a tin, that, that they make it in a little tin, which is be- But I’m just, like, I do not understand how all of these brands that claim to be, you know, sustainable, organic, looking at all of these things, still put them inside of a plastic contain

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Like- Well,

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is there a reason for that?

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Yeah.

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It’s Other than cost?

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It’s money.

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That’s it.

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It’s only money.

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Well, it’s, it’s money and supply chain.

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So we took Pangea and Alpine completely plastic free, like 0 plastic, um, 4 years ago.

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And what we learned is back in the ’80s, all cosmetics and, like, toothpaste came in these aluminum tubes.

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And, uh, then plastic was introduced.

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The first time I remember a plastic bottle replacing a glass bottle was ketchup.

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And the whole marketing was, “No more”

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66.

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Which was- Yeah.

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the fun, most fun part, like the f- Yeah.

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We loved to do that.

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And so, you know, back then, no one thought anything of it, and then, you know, 3 years later, this blue bin showed up on your doorstep.

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“Don’t worry about all the waste, you can recycle it.”

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No, you can’t.

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But the, the blue bin is a lie, actually.

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the especially.

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Yeah, the, you can’t recycle plastic, you can only downcycle.

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So if it’s a plastic bottle today, it might turn into decking or lawn furniture, but inevitably, any plastic we are producing ends up in the ocean or in landfills or in our rivers.

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And so, so first it’s the cost, because when you stop producing something in mass quantity, like aluminum tubes and aluminum bottles and glass bottles, the price goes up, so there’s a price barrier.

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But on top of the price barrier, there’s only, like, 7, uh, coke manufacturers left in America that will still fill aluminum tubes, because it’s a special machine that’s either made in China or Italy.

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Uh, so then you’re nar- you’re, you’re narrowing where you can make your product.

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Right.

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And so those are all problems.

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Um, but at the end of the day, the real reason why people do it, uh, don’t do it, is it’s expensive and it’s hard, and the truth is, and I 0 I am the person who can say this from a place of authority, people don’t care.

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I know.

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I, I would, I will completely agree with you on that.

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Like, I find that extremely fascinating.

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It’s, so, and we’re gonna get deeper into the whole plant conversation, but it’s one of those cognitan- d- uh, cognizant dissonance.

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Mm-hmm.

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Cogni- dissonance.

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I can’t even say it today.

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It’s been a, it’s been a long day.

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But it’s one of those dissonance that we have, where, um, our value system that we claim, uh, and, and we all do it in some way, to be honest.

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Mm-hmm.

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But, like, it’s one of those value systems that we claim to have, but then when push comes to shove, you sort of say, “Oh, well,” like, oh, well.

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And- Yeah.

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there’s no other solution, and then you just do it, and you don’t even attempt to do a solution.

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Like I was saying, from, from a makeup perspective, like, I have, uh, I’ve done a lot of research both in the United States as well as here, personal, like not at your level, obviously.

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But, you know, to try to find the companies that are, you know, either creating something that is r- uh, refillable.

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Mm-hmm.

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So I’ve, I’ve been lucky enough to find a few.

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I don’t, like I said, don’t use that much stuff, but I’ve been able to find either refillable, where, you know, s- yes, one of them has a plastic pod, the other ones instead are, like, a little, a tin, an aluminum pod that, you know, you refill certain things with.

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And or, uh, crayon types thing, where of course then you use the whole thing.

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But even the cap of the crayon comes in plastic.

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Is

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And you’re just like,

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Plastic is so cheap.

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Um, it, it’s kind of, you know, most cosmetic companies are getting their plastic from China, which is even worse, because the vast majority of Chinese plastic manufacturers have 0 environmental controls.

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Right.

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So pl- like a plastic bottle, you can buy for 9 cents, whereas our aluminum and glass bottles cost 90 cents.

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Right.

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But glass and aluminum can be recycled infinitely, over and over and over again.

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And even if a glass bottle ends up in the ocean, it turns into sea glass, no big deal.

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Um, but, you know, very rare it’ll end up anywhere other than recycling, because it has value.

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Mm-hmm.

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Plastic has no value.

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So it is, it, it doesn’t have the value where someone’s gonna take it and go recycle it.

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Whereas glass and aluminum actually is expensive, so because we can just keep reu- we can turn an aluminum bottle into another aluminum bottle over and over again till the end of time.

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And it’s a fairly low footprint to do that, because they just melt it down and make a puck, and that puck gets turned into another bottle.

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Um, and quite honestly, people should be demanding, demanding that large corporations only package goods this way.

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Right.

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Because they can.

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They could li- like, Procter & Gamble alone could change the entire ecosystem-

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our supply chain system of packaging-

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overnight by just stopping to use plastic.

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But it’s so cheap, and they just keep building more plastic-making facilities.

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They just don’t wanna do it, because- And, and I-

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at beca- because people don’t care though.

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So it’s like the second people care, corporations care.

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So our brands are plastic free.

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It’s probably the 4th reason buy- people buy our product.

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It’s not even in the top 3.

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Yeah, and I find, and this is why, from my perspective, if I him- and I think about myself as well as my clients and the people that I’ve worked with and my students and seen their transformation, to me, yes, you could try to solve this with education, which I’m sure there are plenty of people that are doing and they’re really trying to kinda educate people on there are options, blah, blah, blah, blah, blah.

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But I have found that it’s more effective to go the route of, uh, if you reconnect to nature, if you really start to create these deep bonds with plants and then, you know, moving on to other species and such, not as objects, because of course when it’s an object, it’s super easy for me to do and manipulate and do whatever the hell I want- Mm-hmm.

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but instead as beings, as, as living beings of which you have a relationship and you co-create with and all these different things, I find that you naturally start to look for these other solutions, because that reconnection ends up kind of making you say, “Well, why would I, why would I want to do something that harms my friends, that harms- Mm-hmm.

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my planet?”

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And it, it doesn’t happen always through a cognitive part, right?

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It doesn’t happen through, like, “Let me think about it.”

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But you just start to take steps, and then it snowballs.

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Like, I was just talking to somebody about, um, I have a Fairphone because that’s another place where people are just completely, like, they think one thing about values, but then when it comes to your phone, you’re like, “Well, I just gotta buy a new iPhone or a new whatever phone.”

175
00:18:03,668 –> 00:18:04,400
So What’s Fairphone?

176
00:18:04,930 –> 00:18:08,349
And so a Fairphone is the world’s most ecological phone.

177
00:18:08,349 –> 00:18:16,769
It’s kind of the equivalent of what you were talking about in the sense that it is intended for you to have the Fairphone for a long period of time, 8 to 10 years.

178
00:18:16,769 –> 00:18:18,729
It’s built modularly.

179
00:18:18,729 –> 00:18:20,589
You get a little screwdriver with it.

180
00:18:20,589 –> 00:18:26,668
Or actually, they don’t even give you the screwdriver anymore because they say, “Most likely you have a screwdriver, but if you need it, we’ll, we’ll give you a s- screwdriver.”

181
00:18:26,668 –> 00:18:30,769
They don’t give you anything other than the phone, and they say, “Anything you need, you let us know.”

182
00:18:30,769 –> 00:18:34,029
And you can open the phone and change all the components.

183
00:18:34,029 –> 00:18:43,349
So besides the fact that they’re sourcing and how they source everything that’s on the phone, looking for the best and they’re constantly, like, looking for updates, it’s a Dutch company.

184
00:18:43,349 –> 00:18:43,729
Mm-hmm.

185
00:18:43,729 –> 00:18:47,089
But the phone itself is constructed to be long-term use.

186
00:18:47,089 –> 00:18:58,569
The idea that you have this one phone for a minimum 8 years is what they’re, like, their goal is 8 years to 10 years, and you have, like, a little app that helps you sort of follow that trend.

187
00:18:58,569 –> 00:19:03,089
And then anything that might happen to the phone, you yourself can just update the phone.

188
00:19:03,089 –> 00:19:08,809
So you can open it and buy just that piece, and they always tell you, “Please keep the envelopes.”

189
00:19:08,809 –> 00:19:14,029
That, you know, like, when you get the, the phone, it just comes in the box now, very minimal packaging.

190
00:19:14,029 –> 00:19:19,789
And they say, “Please keep this because if you ever do need to send us the phone, this is the way you’re gonna send us the phone.”

191
00:19:19,789 –> 00:19:28,809
And then when you do get, like, you know, if you get a component, they say, “Please send back the original component,” because then they’re going, they always have a circular sort of economy set up for it.

192
00:19:28,809 –> 00:19:38,329
So it’s considered for, like, I don’t know, the last maybe, at a minimum, like, 8 years that I’ve known it, it’s, like, the world’s most, um, sustainable phone.

193
00:19:38,329 –> 00:19:38,489
And you

194
00:19:38,489 –> 00:19:38,989
I do.

195
00:19:38,989 –> 00:19:39,449
I do.

196
00:19:39,449 –> 00:19:39,789
I love it.

197
00:19:39,789 –> 00:19:40,668
Can I- we see it?

198
00:19:40,668 –> 00:19:41,229
Yeah, of course.

199
00:19:41,229 –> 00:19:41,829
Hold on.

200
00:19:41,829 –> 00:19:42,270
Let me

201
00:19:43,789 –> 00:19:44,668
So here it is.

202
00:19:44,668 –> 00:19:48,249
It’s just a, like, a regular Android phone.

203
00:19:48,249 –> 00:19:49,929
See, it’s called Fairphone on the back.

204
00:19:49,929 –> 00:19:51,449
Hold on, I’ll take the plastic thing off- Yep.

205
00:19:51,449 –> 00:19:52,048
so you can see.

206
00:19:53,389 –> 00:19:55,609
So I don’t know if you can see, but see how you can see through it?

207
00:19:55,609 –> 00:19:55,629
Yep.

208
00:19:55,629 –> 00:19:56,469
So- Yep.

209
00:19:56,469 –> 00:19:58,494
I can just open this super easily.

210
00:19:59,714 –> 00:20:00,240
Where’s the

211
00:20:01,269 –> 00:20:04,049
Let me Has anybody done any EMF testing on it?

212
00:20:04,049 –> 00:20:05,168
They’ve done tons of testing.

213
00:20:05,168 –> 00:20:06,349
You can see it all from their website.

214
00:20:06,349 –> 00:20:07,664
They’re really cool people.

215
00:20:08,369 –> 00:20:09,708
And so you open it- That’s

216
00:20:09,708 –> 00:20:12,089
and you’ll see that it’s, like, modular.

217
00:20:12,089 –> 00:20:12,549
So I can- Mm-hmm.

218
00:20:12,549 –> 00:20:13,989
change the battery.

219
00:20:13,989 –> 00:20:15,509
I can open all of this up.

220
00:20:15,509 –> 00:20:16,649
I can change the camera.

221
00:20:16,649 –> 00:20:20,520
I can change all the different components from it.

222
00:20:20,520 –> 00:20:34,219
they build it in a way where over time, let’s just say, like for example, um, my camera, right, as cameras improve, they build it in a way where the new cameras will have the same shape, the same size, and so that you can easily plug it in.

223
00:20:34,219 –> 00:20:46,128
And they’re, they’re always thinking about how is it that I can, if I do need to upgrade anything or anything breaks, I can just do that one little component instead of having to do everything.

224
00:20:47,239 –> 00:20:48,520
I absolutely love them.

225
00:20:48,520 –> 00:20:57,340
I have actually two because I originally bought f- one, and unfortunately when I go visit the US, the US only does 5G now.

226
00:20:57,340 –> 00:20:58,719
They don’t support 4G.

227
00:20:58,719 –> 00:21:08,659
So, but my old one becomes the one that I, um, basically use for all of my friends like as a loaner for them to have.

228
00:21:08,659 –> 00:21:17,559
And a friend of mine who has that one, he’s already upgraded, you know, he’s had to upgrade or he’s chosen to do different things, and it’s fantastic.

229
00:21:17,559 –> 00:21:18,459
They’re such a great company.

230
00:21:18,459 –> 00:21:31,559
They also have earbuds like I just, uh, got, and it’s the same principle of the idea that you’re gonna have these for eight to 10 years and how are they upgradable or maintainable, and then they have an end of life.

231
00:21:31,559 –> 00:21:39,299
So they’ve built it into their, um, into their way of, of doing business that there is an end of life that they have to think about.

232
00:21:39,299 –> 00:21:46,299
So please send it back to them and then they’ll completely dismantle it, take out, recycle as much as possible and stuff.

233
00:21:46,299 –> 00:21:48,079
It’s a super, super cool company.

234
00:21:48,079 –> 00:21:49,239
Totally worth looking at it.

235
00:21:49,239 –> 00:21:54,139
And of course if you go to tigrillagardenia.com/fairphone you get a discount.

236
00:21:54,139 –> 00:21:54,639
Nice.

237
00:21:54,639 –> 00:21:55,199
I’ll check it out.

238
00:21:55,199 –> 00:21:56,239
Yeah, yeah, yeah.

239
00:21:56,239 –> 00:21:58,719
It’s, it’s, I love them.

240
00:21:58,719 –> 00:22:09,199
And, and like I said, I think when you reconnect, and so if you go down that angle, then you naturally start to look at these pieces.

241
00:22:09,199 –> 00:22:19,539
And so I’m so curious as to, well, besides the fact that of course I wanna ask you about your connection with plants because, you know, that’s kind of why we’re here, but I’m also really curious as to what kind of took you down this route.

242
00:22:19,539 –> 00:22:21,459
Like, why did you decide

243
00:22:21,459 –> 00:22:22,979
‘Cause it’s not an easy problem to solve.

244
00:22:22,979 –> 00:22:24,688
I mean, you could have easily just gone with plastic.

245
00:22:25,794 –> 00:22:35,359
Yeah, so I mean, I started making product, uh, I started making bar soap when I was about 22 years old and bar soap’s easy, right?

246
00:22:35,359 –> 00:22:35,499
Mm-hmm.

247
00:22:35,499 –> 00:22:41,699
Like, anybody putting bar soap in anything but paper just doesn’t care.

248
00:22:41,699 –> 00:22:42,279
Is it- Which-

249
00:22:42,279 –> 00:22:42,919
is it

250
00:22:42,919 –> 00:22:43,919
It’s another one of those- It’s

251
00:22:43,919 –> 00:22:45,739
things where you’re like, “Seriously?”

252
00:22:45,739 –> 00:22:45,899
Yeah.

253
00:22:45,899 –> 00:22:47,099
“Why is this in plastic?”

254
00:22:47,099 –> 00:22:47,139
Yeah.

255
00:22:47,139 –> 00:22:47,259
Like does

256
00:22:47,259 –> 00:22:48,112
mean this is

257
00:22:48,802 –> 00:22:49,719
It doesn’t make any sense.

258
00:22:49,719 –> 00:22:50,699
But people still do it.

259
00:22:50,699 –> 00:22:51,259
They, they- Yeah.

260
00:22:51,259 –> 00:22:52,159
It’s called blow wrap.

261
00:22:52,159 –> 00:22:56,299
They blow wrap the bar as it come out, comes out of the, the K press and it drives me insane.

262
00:22:56,299 –> 00:23:07,376
But anyway, you know, when I started it was really simple, and then we started moving into, uh, like liquid products like lotions and hand soaps and body washes.

263
00:23:07,999 –> 00:23:18,096
And for a while we were using 100% post-consumer plastic, which is great because you’re pulling, you’re pulling plastic out of the supply chain, but- Right.

264
00:23:18,819 –> 00:23:21,699
at a certain point you realize you’re still part of the problem.

265
00:23:21,699 –> 00:23:29,019
You’re just lesser part of the problem because you’re creating a demand for something which is why they’re creating virgin plastic- Right.

266
00:23:29,019 –> 00:23:30,879
because they can then sell the secondary product.

267
00:23:30,879 –> 00:23:32,339
better is not good.

268
00:23:32,339 –> 00:23:32,359
Anyway.

269
00:23:32,359 –> 00:23:33,259
They’re just- Yeah.

270
00:23:33,259 –> 00:23:34,879
It’s just better.

271
00:23:34,879 –> 00:23:40,439
then, um, one day I was looking at an egg crate carton and I was like, “Egg crate cartons are amazing.”

272
00:23:40,439 –> 00:23:52,219
They protect product really well, and it’s actually the last stop of the recyclability of a, of a tree product, paper, is an egg crate carton.

273
00:23:52,219 –> 00:23:54,339
After an egg crate carton, you can no longer recycle it.

274
00:23:54,339 –> 00:23:54,832
It’s done.

275
00:23:55,519 –> 00:23:59,179
Um, but it’s also very biodegradable, obviously.

276
00:23:59,179 –> 00:24:01,859
And so we developed the world’s first plantable packaging.

277
00:24:01,859 –> 00:24:14,739
We started mixing genovese basil seeds into the pulp of the, the hans- the, uh, bar soap packaging, and then what was protecting the glass packaging was molded fiber.

278
00:24:14,739 –> 00:24:22,704
And that kind of set me off on this how do I make the most sustainable skin and body care company on earth?

279
00:24:23,259 –> 00:24:35,119
And so I was diving, I scuba dive, I was diving somewhere, um, in Central America and just saw, like, plastic in the ocean and I was like, “This is so depressing.

280
00:24:35,119 –> 00:24:36,752
I don’t wanna make another plastic bottle.”

281
00:24:37,759 –> 00:24:42,659
And so I went down this journey of finding, like, really beautiful aluminum, really beautiful glass.

282
00:24:42,659 –> 00:24:54,039
I started w- actually working with a company that Apple invested in about 12 years ago that, like, made really beautiful molded fiber, so like high-end egg crate cartons.

283
00:24:54,039 –> 00:24:57,559
So any time you buy an Apple product now, it’s usually in molded fiber.

284
00:24:57,559 –> 00:25:03,918
And they actually have done a great job of eliminating plastic in their packaging over the past 10 years.

285
00:25:03,918 –> 00:25:13,139
And, um, so at the same time I redesigned both of my brands, Alpine Provisions and Pangea Organics.

286
00:25:13,139 –> 00:25:20,368
I invented the world’s first aluminum tube that has an aluminum cap because most aluminum tubes still have a plastic cap.

287
00:25:21,079 –> 00:25:34,334
Um, went down that rabbit hole and it took three years and probably a million and a half dollars, but now we have completely plastic-free products and I can sleep at night.

288
00:25:35,499 –> 00:25:49,959
And, um, you know, and I always like to caveat and I always say people don’t care, and I wanna apologize to all the listeners out there who do care because I am well aware that there are at least a million of us in the world who actually do think about these things.

289
00:25:49,959 –> 00:25:59,219
And when I say people, I really mean the mass population still does not think about plastic, and I can’t emphasize enough.

290
00:25:59,219 –> 00:26:03,439
We just got back from three weeks in Bali and I was absolutely mortified.

291
00:26:03,439 –> 00:26:04,179
Mm-hmm.

292
00:26:04,179 –> 00:26:13,171
I don’t understand how people consider that, like, utopia.Um, the people are by far the nicest people I’ve ever met in my life.

293
00:26:13,171 –> 00:26:19,101
But the tourists and the digital nomads that live there have absolutely trashed that island.

294
00:26:19,751 –> 00:26:24,112
There That’s how I feel about Egypt every time I go, and like, you’re like, “Really?”

295
00:26:24,738 –> 00:26:29,152
just- It’s- there is the most intense amount of plastic- Mm-hmm.

296
00:26:29,152 –> 00:26:29,732
everywhere.

297
00:26:29,732 –> 00:26:32,812
Rivers, streams, sides of the road.

298
00:26:32,812 –> 00:26:42,312
We went in this, like, little cove where, you know, you see a million Instagram models always taking photos, and I went in there ’cause it was so hot, I just wanted to cool

299
00:26:42,312 –> 00:26:43,271
Wait, did you take a photo?

300
00:26:43,271 –> 00:26:45,211
Did you take an Instagramable photo?

301
00:26:45,211 –> 00:26:45,231
No.

302
00:26:45,231 –> 00:26:47,391
No, I am not an Instagram model.

303
00:26:47,391 –> 00:26:49,431
Um, I didn’t take any photos.

304
00:26:49,431 –> 00:26:51,312
I was so disgusted.

305
00:26:51,312 –> 00:26:55,812
I went in there, there was so much plastic in the waves.

306
00:26:55,812 –> 00:26:56,191
Mm-hmm.

307
00:26:56,191 –> 00:26:57,891
And I’m not talking about one or two pieces.

308
00:26:57,891 –> 00:27:00,051
I’m talking about thousands of pieces.

309
00:27:00,051 –> 00:27:11,191
And there are Instagram people just taking photos and, like, not showing the water, just showing this beautiful cove, and I’m like, “Oh my God, this is so dystopic.”

310
00:27:11,191 –> 00:27:11,610
It is.

311
00:27:11,610 –> 00:27:17,911
Um, because, you know, in developing countries, we don’t really see the plastic ’cause we ship it away.

312
00:27:17,911 –> 00:27:25,296
You know, we might see some plastic on the side of the road or a bottle here and there because we ship it away to a landfill, but the landfills are

313
00:27:25,991 –> 00:27:31,610
You know, something like 48,000 jumbo jets of plastic end up in the ocean every year.

314
00:27:31,610 –> 00:27:32,886
So just imagine- Yep.

315
00:27:32,886 –> 00:27:36,431
a jumbo jet after a jumbo jet after a jumbo jet of

316
00:27:36,431 –> 00:27:39,056
And here’s the thing no one wants to admit.

317
00:27:39,971 –> 00:27:45,391
55% of all ocean plastic is actually from the fish industry.

318
00:27:45,391 –> 00:27:45,822
Mm-hmm.

319
00:27:46,831 –> 00:27:53,584
And i- it’s just ghost gear, and if you go on the beaches in- anywhere in Southeast Asia, you just see ghost gear.

320
00:27:54,151 –> 00:27:54,211
Right.

321
00:27:54,211 –> 00:28:08,511
Thousands and thousands of pounds of fishing gear just washing up on the oceans, and at some point, and I hope that point is very soon, we need to realize that the power of the people, of the consumer, can change this overnight.

322
00:28:08,511 –> 00:28:11,248
Corporations are not going to do it.

323
00:28:11,771 –> 00:28:14,171
No, I’m- Large corporations are not gonna do it.

324
00:28:14,171 –> 00:28:17,571
I’m always shocked about that particular

325
00:28:17,571 –> 00:28:24,031
I have a- a good friend of mine here who, over the years, I have slowly trained her because-

326
00:28:24,031 –> 00:28:34,811
we would go shopping together and, you know, she’d pull out whatever dress, she’s somebody who- who likes, you know, clothes, which is great, but she pulls out dresses and it’s all polyester and- and- Yeah.

327
00:28:34,811 –> 00:28:36,271
plastic fibers and everything.

328
00:28:36,271 –> 00:28:36,650
Microplastics ocean.

329
00:28:36,650 –> 00:28:40,271
And I’m just looking at her going, “H- how do you wear that?”

330
00:28:40,271 –> 00:28:45,931
And I, and I don’t, and I don’t look at her, like, trying to just shame her into it, although sometimes I do.

331
00:28:45,931 –> 00:28:46,191
I have to admit.

332
00:28:46,191 –> 00:28:47,891
I was like, “Yes, you do.”

333
00:28:47,891 –> 00:28:48,511
Sometimes I do.

334
00:28:48,511 –> 00:28:49,630
do the same thing.

335
00:28:49,630 –> 00:28:54,320
And then other times I’m just like, “Doesn’t it feel, like, crappy on your skin?”

336
00:28:54,871 –> 00:29:10,571
And I think, a- again, going back to there’s different ways to approach it, and I- I do feel like maybe, maybe it is my connection, but my connection to nature means that when I put something like this on my body, when I grab something like that, I feel like crap.

337
00:29:10,571 –> 00:29:12,011
Like I feel- Yeah.

338
00:29:12,011 –> 00:29:16,571
it doesn’t feel part of me and- and it’s that inorganic part that

339
00:29:16,571 –> 00:29:17,871
But, but it’s more than that.

340
00:29:17,871 –> 00:29:21,811
It- it feels, I don’t know, soulless, wrong.

341
00:29:21,811 –> 00:29:23,391
It doesn’t have the energy weight.

342
00:29:23,391 –> 00:29:24,811
It doesn’t have the connection.

343
00:29:24,811 –> 00:29:25,351
There’s like

344
00:29:25,351 –> 00:29:36,551
I feel completely disconnected from this thing that is supposed to be something that enriches my life, and I feel like I do not understand, I really don’t.

345
00:29:36,551 –> 00:29:42,192
It’s one of those fundamental things of how human beings do not understand that their pocketbook has the power.

346
00:29:42,731 –> 00:29:47,871
Like, how can you keep looking at me and saying, “Oh, well,” you know, “it’s the corporations.”

347
00:29:47,871 –> 00:29:52,610
I’m like, “The corporations have to bow down to the things you buy.”

348
00:29:52,610 –> 00:29:52,831
Yeah.

349
00:29:52,831 –> 00:29:55,931
Stop buying it and we won’t have this problem.

350
00:29:55,931 –> 00:29:56,110
Yeah.

351
00:29:56,110 –> 00:30:00,411
Like, there’s- Well, people always wanna f- make sh- make believe someone else is in control.

352
00:30:00,411 –> 00:30:01,391
Exactly.

353
00:30:01,391 –> 00:30:01,411
Exactly.

354
00:30:01,411 –> 00:30:02,091
‘Cause it’s easier.

355
00:30:02,091 –> 00:30:02,791
It’s a lot easier.

356
00:30:02,791 –> 00:30:09,991
It’s the same thing with politics, the same thing with corporations, and I, you know, and I- I think about it in the yoga industry a lot.

357
00:30:09,991 –> 00:30:14,610
I go to a yoga class, I’m like, “How do you do yoga wrapped in a plastic bag?”

358
00:30:14,610 –> 00:30:16,351
I t- y- yes.

359
00:30:16,351 –> 00:30:17,911
don’t get it.

360
00:30:17,911 –> 00:30:20,451
I’m like, “And how many yoga pants do you need?”

361
00:30:20,451 –> 00:30:24,031
Because most people have dozens of yoga pants.

362
00:30:24,031 –> 00:30:25,691
Okay, I’m gonna- I’m gonna tell you this.

363
00:30:25,691 –> 00:30:26,351
And they’re all

364
00:30:26,351 –> 00:30:27,152
gonna, be honest.

365
00:30:27,760 –> 00:30:43,059
I have 2 pairs of yoga pants, and I think the first one is probably about 12 years old and the other one is, like, 10 years old.

366
00:30:43,059 –> 00:30:44,059
Like

367
00:30:44,059 –> 00:30:47,379
And, you know, I think I have one other pair of kinda soft pants.

368
00:30:47,379 –> 00:30:52,599
They’re not really yoga pants, but they’re just cotton, you know, like bedroom pants that I since I do at home.

369
00:30:52,599 –> 00:30:54,639
Someone should start a company called Yoga Plants.

370
00:30:54,639 –> 00:30:55,479
Yeah.

371
00:30:55,479 –> 00:30:59,799
And, and, and, and, and it’s like- it’s like, “Why do I need more than that?”

372
00:30:59,799 –> 00:31:00,759
I just alternate.

373
00:31:00,759 –> 00:31:09,499
I actually, I dated for a while an architect who is, um, prized architect in sustainable design and he is one of those

374
00:31:09,499 –> 00:31:14,859
The real, the real deal, which is so- Even that is so rare to find in the architecture world.

375
00:31:14,859 –> 00:31:20,319
Um, and I, I, I loved the way his mind worked because, for example, in his house, he had a, a

376
00:31:20,319 –> 00:31:23,039
In his apartment, he didn’t have a sink in the kitchen.

377
00:31:23,039 –> 00:31:25,339
And I was like, “How do you not have a sink and a kitchen?”

378
00:31:25,339 –> 00:31:26,419
Like, it’s just so weird.

379
00:31:26,419 –> 00:31:28,059
He’s like, “Well, uh, the bathroom is right there.

380
00:31:28,059 –> 00:31:29,019
I can just use the sink there.”

381
00:31:29,019 –> 00:31:31,479
And I’m like, “Yeah, but, you know, you’re washing big things.”

382
00:31:31,479 –> 00:31:32,919
He’s like, “I don’t wash any of that kinda stuff.”

383
00:31:32,919 –> 00:31:33,499
I’m like, “What do you mean?”

384
00:31:33,499 –> 00:31:35,779
He’s like, “I just use the wash- the dishwasher.”

385
00:31:35,779 –> 00:31:37,939
And I was like, “Well, you know, the water and the this”

386
00:31:37,939 –> 00:31:38,619
And he’s like, “No, no, no.”

387
00:31:38,619 –> 00:31:39,539
He goes, “Hold on a minute.

388
00:31:39,539 –> 00:31:40,939
Let me school you here.”

389
00:31:40,939 –> 00:31:41,819
And I was like, “Okay.”

390
00:31:41,819 –> 00:31:43,479
I have this talk with people all the time.

391
00:31:43,479 –> 00:31:43,859
Yeah.

392
00:31:43,859 –> 00:31:44,759
And I didn’t

393
00:31:44,759 –> 00:31:49,239
I have to admit, I didn’t understand because, you know, you’re, you’re in this thing of, “Oh, the water.”

394
00:31:49,239 –> 00:31:49,999
He’s like, “No, no, no.”

395
00:31:49,999 –> 00:31:54,939
He’s like, “Look, I fill the dishwasher in this way, in this way, in this way.

396
00:31:54,939 –> 00:31:56,799
It all goes into the dishwasher.

397
00:31:56,799 –> 00:31:57,639
It all goes in the

398
00:31:57,639 –> 00:32:00,379
And then the cycle is this type of cycle and blah, blah, blah.

399
00:32:00,379 –> 00:32:08,139
And here is the amount of water that gets consumed when you do it that way, and here’s the amount of water that gets consumed, and here’s the products that I use in that water in order to do it.”

400
00:32:08,139 –> 00:32:08,479
And by

401
00:32:08,479 –> 00:32:10,059
And at the end, I was like

402
00:32:10,059 –> 00:32:15,939
You know, you were left with your mouth open going- I understood nothing of the world- until now.

403
00:32:15,939 –> 00:32:17,419
Like, it’s

404
00:32:17,419 –> 00:32:21,119
We have such false ideas about things.

405
00:32:21,119 –> 00:32:21,299
Yeah.

406
00:32:21,299 –> 00:32:24,219
Because they’re not grounded in, like, “Let me look at it.”

407
00:32:24,219 –> 00:32:39,739
They’re grounded, like, “Let me look at the, the numbers, the understanding,” and also the behavioral changes, ’cause he says, “Yes, if you were to use the dishwasher the way you’re thinking of using the dishwasher, absolutely, you are now talking about something that is going to be worse than handwashing it.”

408
00:32:39,739 –> 00:32:42,599
Or even, I am somebody who’s super cautious about water.

409
00:32:42,599 –> 00:32:46,159
Like, I have a bucket in my sink, kind of old-style, British style.

410
00:32:46,159 –> 00:32:53,339
I have a bucket, and so when I wash, I save the water and I use it up until, like, it’s not possible to use it again- Yeah.

411
00:32:53,339 –> 00:32:54,559
’cause I don’t have a dishwasher.

412
00:32:54,559 –> 00:32:57,808
So I do it, you know, very cautiously because that’s the way I am.

413
00:32:58,539 –> 00:33:01,819
But he’s like, “If you have a dishwasher”

414
00:33:01,819 –> 00:33:05,879
He’s like, “If you learn these little things, all of a sudden it becomes better.”

415
00:33:05,879 –> 00:33:15,699
And the same thing he was showing me about the clothes wash, like, to wash your clothes, he was like, “If you just do it this way and you do this and you make this change, then all of a sudden everything is different.”

416
00:33:15,699 –> 00:33:16,400
And I was like- Mm-hmm.

417
00:33:17,858 –> 00:33:18,779
“Wow.”

418
00:33:18,779 –> 00:33:18,859
Yep.

419
00:33:18,859 –> 00:33:27,099
Some things it’s, sometimes it’s not obvious, but the things I wanna focus on are the ones that are obvious.

420
00:33:27,099 –> 00:33:27,379
Mm.

421
00:33:27,379 –> 00:33:35,120
Every day when you go to the bathroom, the average, like, American, I don’t know what it is in Ital- Italy, is using like 17 different products.

422
00:33:35,659 –> 00:33:40,176
In those 17 different products is usually about 52 pieces of plastic.

423
00:33:41,859 –> 00:33:43,879
And that’s the obvious thing.

424
00:33:43,879 –> 00:33:47,239
The obvious thing is, go out and find brands.

425
00:33:47,239 –> 00:33:48,579
And there are more of us.

426
00:33:48,579 –> 00:33:52,799
There’s probably a few dozen companies that have just said no.

427
00:33:52,799 –> 00:33:53,159
Right.

428
00:33:53,159 –> 00:33:55,559
It’s aluminum tins, you know.

429
00:33:55,559 –> 00:34:02,899
And don’t fall for what I call blue washing, which is like, uh, “Oh, this is ocean plastic.”

430
00:34:02,899 –> 00:34:06,039
I will tell you, the ocean plastic thing is a huge lie.

431
00:34:06,039 –> 00:34:06,319
Hmm.

432
00:34:06,319 –> 00:34:09,998
There’s no such thing as ocean plastic bottles.

433
00:34:09,998 –> 00:34:22,819
The way it works is if you ha- if you, if you get your, source your plastic from recycled facilities within 2 miles of the ocean, they call it ocean bound, like it could have ended up in the ocean.

434
00:34:22,819 –> 00:34:24,560
So that’s BS.

435
00:34:25,139 –> 00:34:27,899
Um, the bag and the box thing- Well, and also, I’m gonna

436
00:34:27,899 –> 00:34:36,639
If you’re gonna be a, a company that’s gonna propose to me, you know, like, post, you know, recycled plastic, I wanna see your end of life, like- Exactly.

437
00:34:36,639 –> 00:34:37,779
your end of life as a company.

438
00:34:37,779 –> 00:34:45,839
Because if you do your job right, then you should eventually not have virgin plastic that you have to recycle.

439
00:34:45,839 –> 00:35:03,219
So I wanna see how is your company thinking about the fact that hopefully, if everybody does their thing right and all the companies start to become, you know, recycled plastic type stuff, then in 5, maybe 10 years, you shouldn’t exist anymore, because there’s no virgin plastic to recycle.

440
00:35:03,219 –> 00:35:03,639
Correct.

441
00:35:03,639 –> 00:35:07,659
Because if you continue to talk about the fact that you are a secondary re-

442
00:35:07,659 –> 00:35:17,719
You you’re recycling plastic, but as you said, you’re only recycling from virgin plastic, then you’re just forcing the virgin plastic to exist.

443
00:35:17,719 –> 00:35:18,480
So it’s like- Correct.

444
00:35:18,946 –> 00:35:21,199
just take, take a second and think about this.

445
00:35:21,199 –> 00:35:24,688
And then on top of that, there’s plastic in the bottle.

446
00:35:25,399 –> 00:35:31,939
So unless you’re buying a fully organic natural product, you’re buying plastic, you just don’t know it, because- Right.

447
00:35:31,939 –> 00:35:40,979
most skincare products are made of petroleum byproducts and the fragrances are petroleum derived, which are also toxic for you.

448
00:35:40,979 –> 00:35:43,599
So again, there are

449
00:35:43,599 –> 00:35:49,790
It’s not like, that you can find organic, natural, plastic-free products.

450
00:35:50,599 –> 00:36:01,243
So they’re there, but it’s up to people’s job to switch out what they’re using, because if everyone just starts switching, the large corporations, the ones that we really need to change, will change.Right.

451
00:36:01,243 –> 00:36:02,763
It’s that s- it’s that simple.

452
00:36:02,763 –> 00:36:04,103
It really is that simple.

453
00:36:04,103 –> 00:36:08,983
I started to do this one day, um, ’cause a friend of mine was asking me and she was like, “Can you”

454
00:36:08,983 –> 00:36:16,423
You know, uh, people are asking what are the swaps, and I’m not a big fan of the, like, swap for something that has a title that it’s a swap- Mm-hmm.

455
00:36:16,423 –> 00:36:16,983
kind of thing.

456
00:36:16,983 –> 00:36:17,503
Yeah, yeah.

457
00:36:17,503 –> 00:36:19,703
So I was just thinking about, you know, just natural.

458
00:36:19,703 –> 00:36:21,923
Again, going back to little by steps.

459
00:36:21,923 –> 00:36:23,902
Like, I am, I’m a curly hair.

460
00:36:24,483 –> 00:36:27,963
I love my curly hair, I treat my curly hair really well.

461
00:36:27,963 –> 00:36:37,423
I admit, the places where I’ve been able to find, you know, such as, for example, bar soaps, which I have a little mom and pop place that I think she’s also in the Netherlands.

462
00:36:37,423 –> 00:36:38,844
I love her products.

463
00:36:38,844 –> 00:36:46,283
You know, just y- you buy them from Etsy and they come and it’s just, like, this little paper thing wrapped in paper.

464
00:36:46,283 –> 00:36:48,503
Nothing fancy about it at all.

465
00:36:48,503 –> 00:36:48,524
Yeah.

466
00:36:48,524 –> 00:36:49,503
And I absolutely- Yeah.

467
00:36:49,503 –> 00:36:52,048
like, love her for, for being able to do that.

468
00:36:52,603 –> 00:36:55,763
And, you know, and there’s some stuff that I’m still searching.

469
00:36:55,763 –> 00:36:59,303
You know, there’s, there are products that I’m, I haven’t found.

470
00:36:59,303 –> 00:37:05,903
I try to go, you know, aluminum, and then you’re trying to find the other solutions because I’m a glass, you know, all those types of things.

471
00:37:05,903 –> 00:37:16,144
But then you start making a list and you start going and you’re like, well, there are a lot of things that if we shared also ideas, like for example, I don’t know, I have a loofah kitchen, uh, sponge- Yup.

472
00:37:16,144 –> 00:37:24,223
rather than up any kind of plastic, which I didn’t even know existed and I was super excited to find it, that it’s, like, it’s made out of, you know, a sea sponge.

473
00:37:24,223 –> 00:37:27,803
I was like, oh, this is, this is- Actually, loofah is not a sea sponge.

474
00:37:27,803 –> 00:37:28,704
People think it is.

475
00:37:28,704 –> 00:37:29,483
Right, you’re right.

476
00:37:29,483 –> 00:37:31,103
Loofah grows on a vine.

477
00:37:31,103 –> 00:37:31,324
You’re right,

478
00:37:31,324 –> 00:37:32,343
You could grow ’em in Italy.

479
00:37:32,343 –> 00:37:33,563
Yeah, no.

480
00:37:33,563 –> 00:37:44,943
I was thinking of- So it’s funny because in the, in Florida, the number one, like, sea- sea sponge, I used to live with the person whose name here in Damanhur is Sponge, so is Bunia.

481
00:37:44,943 –> 00:37:54,543
So when I, um, went to, in Tarpon Springs, Florida, is the number one sea sponge, like, capital of the world.

482
00:37:54,543 –> 00:37:57,883
So I don’t know why the image of the sea sponge just came into my head, but you’re absolutely right.

483
00:37:57,883 –> 00:37:59,863
Like, it’s just, it’s a gourd, so it’s-

484
00:37:59,863 –> 00:38:01,263
it’s super, even easier.

485
00:38:01,263 –> 00:38:02,423
It’s a plant.

486
00:38:02,423 –> 00:38:03,124
Sorry.

487
00:38:03,124 –> 00:38:04,283
I totally, you know-

488
00:38:05,644 –> 00:38:09,143
but it’s, it’s this, like, simple swap, right?

489
00:38:09,143 –> 00:38:09,403
Yup.

490
00:38:09,403 –> 00:38:13,783
That, that costs you 0 because you’re still buying a fricking sponge, and- Yup.

491
00:38:13,783 –> 00:38:14,443
it lasts forever.

492
00:38:14,443 –> 00:38:22,483
Like, I have, you know, 2 that I, you know, it- it’s just all these little tiny things that, like you said, they add up, right?

493
00:38:22,483 –> 00:38:23,384
And- They add up.

494
00:38:23,384 –> 00:38:33,244
and lot of pieces of this also, this is my experience and I’d love to hear your thoughts on this, is that the more connected you are, the less you also waste.

495
00:38:33,244 –> 00:38:38,768
Like, I, I don’t buy in, like, Costco bulk, you know, anymore.

496
00:38:39,823 –> 00:38:51,823
And I also find that even the products that I use, whether it’s for my skin or, or any of these types of things, you’re not, like, pouring the bottle into your hand to put into whether it’s your hair or your stuff.

497
00:38:51,823 –> 00:39:01,323
Like, things last also longer because the quality is higher, the amount that you use is minimal, your body starts to change also, and so therefore there’s a reaction.

498
00:39:01,323 –> 00:39:09,563
There’s a, um, a complementary nature to it and an evolution that happens, and you’re caring more for the things that you’re doing.

499
00:39:09,563 –> 00:39:14,123
And so there’s, there’s a cautiousness that happens that comes just from respect.

500
00:39:14,123 –> 00:39:14,783
It doesn’t come- Mm-hmm.

501
00:39:14,783 –> 00:39:16,023
from anything else.

502
00:39:16,023 –> 00:39:16,083
Mm-hmm.

503
00:39:16,083 –> 00:39:34,962
And I find that this is something also that we don’t, um, we don’t give enough space to and acknowledgement to, that it’s like your relationship with nature will naturally change the way that you w- use things, whether you’re talking about clothing or whether you’re talking about something in your kitchen or your bathroom or any of those types of things.

504
00:39:34,962 –> 00:39:37,403
Like, you, you just don’t waste the same way.

505
00:39:37,403 –> 00:39:39,103
You don’t waste water.

506
00:39:39,103 –> 00:39:42,723
You know, you don’t waste, you know, any of these types of things, electricity.

507
00:39:42,723 –> 00:39:45,083
You, when you go to the bathroom, it’s slightly different.

508
00:39:45,083 –> 00:39:48,363
Like, everything just starts to change when you start to- Yeah.

509
00:39:48,363 –> 00:40:02,043
when you really give yourself into this relationship with plants and you start to say, you know, “You are my friend and I wanna do what’s best for you, not just because it’s good for me, but because it’s literally good for you too.”

510
00:40:02,043 –> 00:40:03,043
Yup, yeah.

511
00:40:03,043 –> 00:40:05,203
Yeah, I mean, it’s, it’s, it’s the rabbit hole.

512
00:40:05,203 –> 00:40:14,083
Like, once you start picking away at, like, what you’re actually consuming and how it’s affecting your body, food, products, you know?

513
00:40:14,083 –> 00:40:22,223
I always say, like make a list of what you use the most in a day, like toilet paper, tissue, um, makeup, cosmetics, soaps.

514
00:40:22,223 –> 00:40:24,283
That stuff is like the low-hanging fruit.

515
00:40:24,283 –> 00:40:24,443
Right.

516
00:40:24,443 –> 00:40:29,054
And one day, you can simply just swap out all those things for the best possible option.

517
00:40:29,719 –> 00:40:31,326
And support those companies.

518
00:40:32,139 –> 00:40:35,239
Like, support them, because they’re, you might think they’re big companies.

519
00:40:35,239 –> 00:40:36,860
They are small companies.

520
00:40:36,860 –> 00:40:41,379
And the bigger they get, the more the bigger guys take note.

521
00:40:41,379 –> 00:40:41,474
Right.

522
00:40:42,799 –> 00:40:42,919
So- Yeah.

523
00:40:42,919 –> 00:40:45,039
what are some of the hard swaps?

524
00:40:45,039 –> 00:40:47,059
Or what are some of those hard pieces?

525
00:40:47,059 –> 00:40:49,479
Or maybe the most misunderstood, like the dishwasher one.

526
00:40:49,479 –> 00:40:52,479
I mean, seriously, the dishwasher one blew my mind.

527
00:40:52,479 –> 00:41:00,479
And I still, I struggle with it, because you have to not just explain to somebody, “Use the dishwasher instead of washing by hand,” but it’s- Yeah.

528
00:41:00,479 –> 00:41:03,119
how you use the dishwasher, so you kinda have to- Yeah.

529
00:41:03,119 –> 00:41:03,619
be there to explain

530
00:41:03,619 –> 00:41:07,479
still think he needs a sink in his kitchen, ’cause- It’s crazy.

531
00:41:07,479 –> 00:41:10,339
I’m telling you, it was craziness.

532
00:41:10,339 –> 00:41:12,939
chef, I’m like, “No, you need a sink- I, I am-

533
00:41:12,939 –> 00:41:14,859
to wash vegetables and”

534
00:41:14,859 –> 00:41:17,019
Trust me, I am with you on this.

535
00:41:17,019 –> 00:41:18,979
I mean, granted, he wasn’t, like, a huge cook.

536
00:41:18,979 –> 00:41:20,619
But it was in, the kitchen was

537
00:41:20,619 –> 00:41:41,872
Of course, as an architect, so he designs these beautiful, um, they were called Freos, which was, like, this freedom-inspired house that was actually kind of modular in the sense that the way that the first house that he won a, they, him and his, uh, business partner won these, this grand prize in sustainable design that’s, like, a, for Austria, on behalf of Austria type of stuff.

538
00:41:42,562 –> 00:41:44,439
It was really, really interesting.

539
00:41:44,439 –> 00:41:49,899
And, um, uh, it, the house has the walls kind of can be moved.

540
00:41:49,899 –> 00:41:57,439
So over time, as the family configuration changes, you know, maybe you have kids when you’re small, and then, you know, when you’re younger, you have small kids, and then as- Mm-hmm.

541
00:41:57,439 –> 00:42:04,639
kids grow up and they grow out of the house, you can move things around in order, without it looking like it was temporary, ’cause that’s- Mm-hmm.

542
00:42:04,639 –> 00:42:05,479
that wasn’t the idea.

543
00:42:05,479 –> 00:42:08,979
But, like, it gave you the opportunity to, to change the configuration.

544
00:42:08,979 –> 00:42:18,799
So his concept was this is the only house you’re ever gonna need because as your family dynamics changes, you can move certain aspects of the house in order to do it.

545
00:42:18,799 –> 00:42:19,099
Yup.

546
00:42:19,099 –> 00:42:24,619
Plus, he also won another prize ’cause they created a pallet house that was m- you know, made out of pallets that was just like to die for.

547
00:42:24,619 –> 00:42:26,159
I loved both of these houses.

548
00:42:26,159 –> 00:42:30,699
Luckily, the models were, um, kept in a place so that would, that, that became the office.

549
00:42:30,699 –> 00:42:32,659
Like, “Let’s go to, let’s go to the pallet house.”

550
00:42:32,659 –> 00:42:34,379
And like do, you know, work from there.

551
00:42:34,379 –> 00:42:41,459
And the, and the one that was modular was so freaking cool because it had, um, it was on to- it was on a lake.

552
00:42:41,459 –> 00:42:46,419
And it, um, the whole basically wall disappeared.

553
00:42:46,419 –> 00:42:47,199
And so you had- Mm-hmm.

554
00:42:47,199 –> 00:42:50,099
this huge lake in front of you, and you could, uh

555
00:42:50,099 –> 00:42:53,159
It, he’s a brilliant architect.

556
00:42:53,159 –> 00:42:53,979
Him and his- That’s awesome.

557
00:42:53,979 –> 00:42:55,839
business partner built it, brilliant architects.

558
00:42:55,839 –> 00:42:56,179
But yes, I agree.

559
00:42:56,179 –> 00:43:11,859
space is a good example of like, you know, all these little changes you make in your life and the part you won’t realize until you start doing them is it frees up so much space in your mind because 70% of our thought is repetitive.

560
00:43:11,859 –> 00:43:12,319
Mm-hmm.

561
00:43:12,319 –> 00:43:22,128
So the repetition comes from regret and remorse, things we did that we wish we hadn’t, things we, um, wish we had done is like regret.

562
00:43:22,639 –> 00:43:30,110
And so the amount of repetitive thought in our minds as humans is so intense and it’s running in the background.

563
00:43:30,899 –> 00:43:38,059
And it’s causing like aggression, it’s causing anxiety, it’s causing stress and you might not know it.

564
00:43:38,059 –> 00:43:40,419
You really might say like, “Oh, I don’t think about that stuff.”

565
00:43:40,419 –> 00:43:41,859
But we all do- We all do.

566
00:43:41,859 –> 00:43:44,739
because it’s in our nature, because we are part of the Earth.

567
00:43:44,739 –> 00:43:45,499
Mm-hmm.

568
00:43:45,499 –> 00:43:59,579
And so as you start to make these changes and make better decisions for yourself and for the people and for the planet, it’s freeing up all of the space to allow you to do greater and better things with your life.

569
00:43:59,579 –> 00:44:03,059
I 100% agree with you.

570
00:44:03,059 –> 00:44:04,359
I think that that’s exactly it.

571
00:44:04,359 –> 00:44:05,699
And, and you feel

572
00:44:05,699 –> 00:44:07,699
And like you said, it’s a cascading effect, right?

573
00:44:07,699 –> 00:44:11,219
It’s almost like this, this wind that you feel so

574
00:44:11,219 –> 00:44:16,339
And you feel good using it, you feel good in that connection.

575
00:44:16,339 –> 00:44:23,079
You then free up all of that space, and it gives you this freedom to move into other directions.

576
00:44:23,079 –> 00:44:38,699
What do you find are some of the most either misunderstood or still difficult ones to kind of find the right solution where good doesn’t maybe e- completely exist yet, but so you, you kinda have to move towards better, and this is what better is?

577
00:44:38,699 –> 00:44:43,152
Or which ones, look, we just don’t have like a solution for it at all?

578
00:44:44,482 –> 00:44:48,099
Well, I mean, here in the States, it’s, it’s transportation.

579
00:44:48,099 –> 00:44:49,899
Unless you live in New York City- Mm-hmm.

580
00:44:49,899 –> 00:44:51,819
transportation’s a nightmare, you know.

581
00:44:51,819 –> 00:45:04,499
Like, um, you know, right now, I’m in Boulder, which I spend part of my time and a couple years ago, I bought an e-assist cargo bike, so it’s one of those elongated bikes.

582
00:45:04,499 –> 00:45:08,679
You can put 2 kids in the back or like a whole weeks of groceries.

583
00:45:08,679 –> 00:45:17,502
And I live pretty far up the mountain, so I live, uh, 1800 feet above town and about 7 miles away.

584
00:45:18,559 –> 00:45:24,574
I bought this bike and I realized, number one, going to town is a breeze ’cause you’re just coasting downhill and going really fast.

585
00:45:25,119 –> 00:45:38,064
But then I realized, I can go to town, go to the gym, go to the grocery store, load up these huge bags with all my groceries and pedal back to my house in only 7 minutes more had I driven.

586
00:45:39,099 –> 00:45:44,459
So not only am I getting like an hou- hour of cardio a day, I’m not in a car.

587
00:45:44,459 –> 00:45:54,639
And Boulder is a great example of a town that did an amazing job of we have I think the second m- highest amount of bike paths of any small town in America.

588
00:45:54,639 –> 00:45:58,192
And they’re beautiful, they’re like on creeks, and they’re manicured, and they’re

589
00:45:59,038 –> 00:46:02,256
And I see 0 people on cargo bikes here.

590
00:46:03,119 –> 00:46:07,975
0.There are cyclists who do it, I call them spandex gazelle.

591
00:46:07,975 –> 00:46:08,195
Right.

592
00:46:08,195 –> 00:46:14,015
They’re, like, wrapped in spandex and they got the glasses and the- I remember when I worked at Microsoft, it was always like that in Redmond, Washington.

593
00:46:14,015 –> 00:46:14,215
Yeah.

594
00:46:14,215 –> 00:46:18,215
They all, like, covered in that, the person who, like, gets to, goes to work that way.

595
00:46:18,215 –> 00:46:23,576
And then last summer, when I was in Copenhagen, I’m like- It’s a whole other world there.

596
00:46:23,576 –> 00:46:31,824
These people would think it was insane how many cars are being driven in Boulder, Colorado because in Copenhagen, they’re just riding on the streets in swarms.

597
00:46:32,416 –> 00:46:43,436
And I think about Boulder and I’m like, “How is this affluent kind of quasi-sustainable town and almost nobody commuting on bikes?”

598
00:46:43,436 –> 00:46:43,776
It’s- Right.

599
00:46:43,776 –> 00:46:45,552
maybe 1% of the population.

600
00:46:46,082 –> 00:46:58,255
Yeah, because it’s also, like y- you said it, ’cause I remember when I was in Copenhagen, uh, I love Copenhagen because of this, also Amsterdam similar in that perspective, it’s the mentality is like, it doesn’t matter what the weather is, right?

601
00:46:58,255 –> 00:47:01,995
“Okay, so I just throw on a little, like, you know, raincoat and I’m fine.”

602
00:47:01,995 –> 00:47:14,015
I remember that one of the days, um, I went out to, to do a performance of The Music of The Plants and a whole presentation and stuff like that, and I was with my friend who is native, and so of course he, he was like, “Okay, we’re grabbing bikes and off we go.”

603
00:47:14,015 –> 00:47:14,695
And I was like- Yep.

604
00:47:14,695 –> 00:47:15,070
“Yes.”

605
00:47:15,654 –> 00:47:20,195
And, you know, it was raining in those days and didn’t stop anybody.

606
00:47:20,195 –> 00:47:20,575
No one cares.

607
00:47:20,575 –> 00:47:22,375
You kinda throw on-

608
00:47:22,375 –> 00:47:22,695
you know?

609
00:47:22,695 –> 00:47:30,215
And I spent a lot of time with Norwe- so I spent a lot of time with Scandinavians, I have a lot of my students that are Scandinavian and, and Dutch, so?

610
00:47:30,215 –> 00:47:45,726
And it’s just a completely different mentality, it’s the, the mentality of you wear the right kind of clothes, you know how to do it, you know how to pack your stuff, you know, it’s not a really big deal, but we just are not raised that way, to think that way at all.

611
00:47:46,695 –> 00:47:56,975
I can’t even tell you when I go down to Miami and I’m like, “Oh, Mom, I’m gonna go walk to,” whatever, “Navarro,” to, which is a, to the c- basically CVS equivalent, and she’s like, “Oh, no, it’s too hot.

612
00:47:56,975 –> 00:47:58,154
Like, you’re, you can’t do that.”

613
00:47:58,154 –> 00:48:01,255
I’m like, “It’s fine,” and she’s like-

614
00:48:01,255 –> 00:48:02,015
“You’re gonna pass out.”

615
00:48:02,015 –> 00:48:03,815
I’m like, “It’s a five minute walk.”

616
00:48:03,815 –> 00:48:05,735
It’s like, “I’m fine.”

617
00:48:05,735 –> 00:48:07,035
And then she’s like, “Yeah, yeah, yeah.”

618
00:48:07,035 –> 00:48:08,415
It is a lot of conditioning.

619
00:48:08,415 –> 00:48:09,195
It’s a lot of conditioning.

620
00:48:09,195 –> 00:48:09,654
It’s conditioning.

621
00:48:09,654 –> 00:48:11,835
Like, and I, and I hope

622
00:48:11,835 –> 00:48:14,695
You know, uh, New York is growing in bike commuters.

623
00:48:14,695 –> 00:48:22,755
It is, they, they, every year they just keep building more and more bike paths because then a lot of times you can actually get places faster than the subway.

624
00:48:22,755 –> 00:48:23,515
Absolutely.

625
00:48:23,515 –> 00:48:32,976
Definitely faster than the car, but, um, you can cruise all over New York City in a bike path and, uh, it keeps growing and it’s very exciting.

626
00:48:33,555 –> 00:48:37,904
But other than that, I mean, I would say that, um

627
00:48:39,654 –> 00:48:41,255
What’s the hardest one in the bathroom?

628
00:48:41,255 –> 00:48:42,654
You said we have 17 products.

629
00:48:42,654 –> 00:48:43,408
What’s the hardest one?

630
00:48:45,535 –> 00:48:48,615
Um, I mean, we’ve done everything.

631
00:48:48,615 –> 00:48:54,435
We have tooth- we’ve even have, uh, tooth floss that not only does it come plastic have that.

632
00:48:54,435 –> 00:48:56,755
one that’s just paper and it’s like- Yeah.

633
00:48:56,755 –> 00:48:57,455
Yeah, it’s paper.

634
00:48:57,455 –> 00:48:58,075
completely combustible and it’s

635
00:48:58,075 –> 00:49:03,555
we have a little, beautiful glass vial with the pull-off thing and that was easy.

636
00:49:03,555 –> 00:49:09,840
Tongue scrapers, um, shampoo, conditioner, uh, the whole range of skincare, soaps.

637
00:49:10,535 –> 00:49:12,035
It’s honestly like- What about-

638
00:49:12,035 –> 00:49:15,235
I say if you’re- Wha- why are the tops still always made out of plastic?

639
00:49:15,235 –> 00:49:15,675
Like- Yeah, so

640
00:49:15,675 –> 00:49:19,855
I can buy something- But here’s the thing that’s interesting about those tops.

641
00:49:19,855 –> 00:49:23,095
So if you go on our website, you’ll see that everything comes with an aluminum lid.

642
00:49:23,095 –> 00:49:24,275
Mm-hmm.

643
00:49:24,275 –> 00:49:25,235
And that’s for the purist.

644
00:49:25,235 –> 00:49:27,376
If you don’t wanna buy the top, you don’t have to.

645
00:49:28,130 –> 00:49:32,755
Products should never be sold with pumps or sprayers.

646
00:49:32,755 –> 00:49:32,875
I hate

647
00:49:32,875 –> 00:49:34,755
And the reason why is- I hate pumps.

648
00:49:34,755 –> 00:49:38,384
tho- they can last 15 years.

649
00:49:39,795 –> 00:49:41,955
And they are completely unrecyclable.

650
00:49:41,955 –> 00:49:45,895
There is no way to recycle those because there’s too many parts, so we sell them separately.

651
00:49:45,895 –> 00:49:50,511
They’re $5 and we tell people, “If you want a pump, we’ll sell it to you that fits this bottle.

652
00:49:51,154 –> 00:49:52,535
Don’t throw it away.”

653
00:49:52,535 –> 00:49:52,555
Right.

654
00:49:52,555 –> 00:49:55,775
“You can reuse it over and over and over again.”

655
00:49:55,775 –> 00:50:05,795
The fact that we have developed talking about, like, how we’re conditioned, a industry that puts a top or a pump on every single bottle is insane.

656
00:50:05,795 –> 00:50:06,335
It’s insane.

657
00:50:06,335 –> 00:50:06,735
insane.

658
00:50:06,735 –> 00:50:10,555
When you go to a grocery store, nothing should have a pump or a sprayer on it.

659
00:50:10,555 –> 00:50:14,735
They should sell them on the side, and if you need it, you take one, but those things can last

660
00:50:14,735 –> 00:50:24,035
I have ones that I use in my bathroom and kitchen I’ve had for 7 years, and you can throw them in the dishwasher when they just to clean them off again.

661
00:50:24,035 –> 00:50:24,955
Yeah, I- It’s so simple.

662
00:50:24,955 –> 00:50:27,000
I am an anti-pump person.

663
00:50:27,000 –> 00:50:30,659
Like I said, I’m, I’m, I’m, my hair is my big thing, and I am- Yeah.

664
00:50:30,659 –> 00:50:34,239
and I hate, hate, hate, hate pump products.

665
00:50:34,239 –> 00:50:38,279
I just do not understand them, besides the fact that I just don’t like how they work.

666
00:50:38,279 –> 00:50:43,959
But it just seems, I, for the same reasons, it’s like, “Why would I ever want something like this?”

667
00:50:43,959 –> 00:50:44,419
And I hate- Yeah.

668
00:50:44,419 –> 00:50:48,020
when I find, you know, a product, and that’s the only way that they get sold.

669
00:50:48,020 –> 00:50:57,159
And I do find, I have to say this, I think that in the beauty industry, I’m so happy for people like you and pioneers who are really kinda pushing it, because I have seen a change.

670
00:50:57,159 –> 00:51:03,379
Like, there’s PuroBio here and another company, um, Nivea, which I really enjoy.

671
00:51:03,379 –> 00:51:12,659
PuroBio in specifically is really good at thinking about also, like I said, the compact, where you just have to buy, you know, the individual piece or, you know, stuff like that.

672
00:51:12,659 –> 00:51:17,339
Or getting rid of a lot of stuff that is not necessary.

673
00:51:17,339 –> 00:51:21,639
In the hair industry, I have to say that I feel like it’s so behind.

674
00:51:21,639 –> 00:51:27,219
Like, sure, bars, soaps and, um, you know, shampoos and conditioners, great.

675
00:51:27,219 –> 00:51:30,799
But even once you start getting into, like, the deep mask world, it’s all plastic- Yeah.

676
00:51:30,799 –> 00:51:32,619
containers, you c- you can’t.

677
00:51:32,619 –> 00:51:36,819
And once you get into styling products, it, it’s nuts.

678
00:51:36,819 –> 00:51:37,619
Even- Yeah.

679
00:51:37,619 –> 00:51:38,819
you know, it’s really nuts.

680
00:51:38,819 –> 00:51:42,239
Like, there’s a lot of pump action, which is unnecessary.

681
00:51:42,239 –> 00:51:42,299
Pump

682
00:51:42,299 –> 00:51:43,998
Completely unnecessary.

683
00:51:45,019 –> 00:51:45,939
Yeah.

684
00:51:45,939 –> 00:51:47,059
Completely unnecessary.

685
00:51:47,059 –> 00:51:54,399
And then there’s a lot of other types of like, just regular styling stuff, you know, where you just say to yourself, “Why?”

686
00:51:54,399 –> 00:51:55,259
Like- Yeah.

687
00:51:55,259 –> 00:52:00,939
even a, a mousse, okay, I get it, ’cause then they have, like, the plastic nozzle, and so I don’t know how you solve the plastic.

688
00:52:00,939 –> 00:52:02,999
I’ve never seen anybody- Well, those-

689
00:52:02,999 –> 00:52:03,019
solve

690
00:52:03,019 –> 00:52:06,319
I mean, those products need to just die, the mousse- Right, in that case-

691
00:52:06,319 –> 00:52:06,459
spray aerosol stuff.

692
00:52:06,459 –> 00:52:08,139
you could use the pump, right?

693
00:52:08,139 –> 00:52:10,799
It, ’cause then you could just have, I have seen the kind of pump.

694
00:52:10,799 –> 00:52:15,038
And like you said, if you buy a pump that’s like a, um, a foam pump- Yeah.

695
00:52:15,038 –> 00:52:16,259
but then you just buy it once.

696
00:52:16,259 –> 00:52:16,479
Reuse it.

697
00:52:16,479 –> 00:52:19,799
and then everybody, you just buy the thing, I do think it’s totally possible.

698
00:52:19,799 –> 00:52:25,399
And I do think that people are willing once they learn, like, to

699
00:52:25,399 –> 00:52:27,599
But today, it’s kind of sold as a specialty.

700
00:52:27,599 –> 00:52:33,199
It’s not, like, you’re not gonna find it in Walgreens and in CVS and in things like that, and that’s really where it needs to go.

701
00:52:33,199 –> 00:52:41,279
Not because it’s about lowering the price or anything like that, but more because I do think that it, a lot of it is still ignorance.

702
00:52:41,279 –> 00:52:49,379
I think a lot of people do not think it’s even possible, like they don’t know- a lot of people don’t, like, yes, they don’t know it’s possible.

703
00:52:49,379 –> 00:52:51,199
And yes, also they don’t think about it.

704
00:52:51,199 –> 00:52:53,139
Yeah, they don’t think about it.

705
00:52:53,139 –> 00:52:53,159
Yeah.

706
00:52:53,159 –> 00:52:53,999
They, they don’t, they- Yeah.

707
00:52:53,999 –> 00:52:59,559
It doesn’t come people- Like, if you go on, like, our Amazon ’cause people buy our, like, Alpine Provisions product, yeah.

708
00:52:59,559 –> 00:53:00,784
why are you using Amazon?

709
00:53:02,538 –> 00:53:03,839
I don’t always- getting into that one.

710
00:53:03,839 –> 00:53:05,019
Yeah, let’s not get into that.

711
00:53:05,019 –> 00:53:07,079
But we sell on Amazon ’cause we have to.

712
00:53:07,079 –> 00:53:11,659
If we wanna survive as a brand right now, you have to sell on Amazon, and you have to have your own website.

713
00:53:11,659 –> 00:53:14,239
Obviously, we much rather people go to our website.

714
00:53:14,239 –> 00:53:14,639
Absolutely.

715
00:53:14,639 –> 00:53:17,719
But you’ll lose 30% of customers if you don’t sell on Amazon.

716
00:53:17,719 –> 00:53:18,259
So- Right, right.

717
00:53:18,259 –> 00:53:23,088
if you go on our Amazon, there’s people who buy Alpine Provisions ’cause it looks cool and it has great scent.

718
00:53:24,034 –> 00:53:27,839
But there’s people who literal- literally complain that it’s in an aluminum bottle.

719
00:53:27,839 –> 00:53:30,179
No.

720
00:53:30,179 –> 00:53:31,219
Yeah, yeah.

721
00:53:31,219 –> 00:53:34,919
The only bad reviews we have is because it’s in an aluminum bottle.

722
00:53:34,919 –> 00:53:41,584
Or people will buy it, and they don’t see the disclaimer that you have to buy a pump, and they’ll be like, “This product’s so stupid, it doesn’t come with a pump.”

723
00:53:42,210 –> 00:53:43,120
And I was like, “Ah.”

724
00:53:43,839 –> 00:53:47,856
And then you can’t take those reviews down, so you just have to fight through it, and you’re like, “Oh my God.”

725
00:53:49,159 –> 00:53:49,179
Yeah.

726
00:53:49,179 –> 00:53:49,379
Nice.

727
00:53:49,379 –> 00:53:52,176
I don’t even look at it anymore ’cause I saw a few of them, and I was like, “Ugh.”

728
00:53:53,139 –> 00:53:58,219
It’s, it’s, again, it’s education, but it’s education that has to start really young, to be honest.

729
00:53:58,219 –> 00:53:58,239
Yeah.

730
00:53:58,239 –> 00:54:02,179
Because again, we’re conditioned from the very beginning.

731
00:54:02,179 –> 00:54:02,979
And, you know, when-

732
00:54:02,979 –> 00:54:08,432
you can go to TJ Maxx, and you can get everything, and it’s just plastic and all these types of pieces, it’s really

733
00:54:09,239 –> 00:54:12,919
It’s sad, but it’s, it’s, uh, so much of it is ignorance.

734
00:54:12,919 –> 00:54:20,719
It’s, they don’t think about it because again, you’ve almost been taught that you’re not supposed to think about it ’cause, you know, if it was possible, they’d offer it to you that way.

735
00:54:20,719 –> 00:54:25,439
So if you don’t see it, it’s because, not because somebody’s trying to hide it from you, but because it doesn’t exist.

736
00:54:25,439 –> 00:54:29,219
And it’s like, “Ha, no, that’s not how it works,” type of thing.

737
00:54:29,219 –> 00:54:30,619
Yup, yup.

738
00:54:30,619 –> 00:54:32,759
It’s fascinating, and I think it’s great.

739
00:54:32,759 –> 00:54:40,119
So I, I, I’m, as we’re kinda starting to wrap up everything, I, I gotta get to the plants because I know that that’s, you know-

740
00:54:40,119 –> 00:54:41,139
that’s what we were supposed

741
00:54:41,139 –> 00:54:53,419
I mean, in my mind, it makes perfect sense because in my mind, this whole conversation goes to what I was saying, where the more you connect, the more you wanna find people like you because you want to know what’s out there.

742
00:54:53,419 –> 00:54:57,819
And especially even what you were talking about in the beginning with the nut milks and stuff like that.

743
00:54:57,819 –> 00:55:01,659
Don’t even get me started on how some of these nuts are actually grown as plants.

744
00:55:01,659 –> 00:55:05,799
We’re not gonna go there because it’s another thing that is, like, another peeps discussion.

745
00:55:05,799 –> 00:55:18,864
But I do agree with you 100% that we, we have to learn how, if I want certain things, I can have them in their more purest form, let’s say it in that way, without it being a super huge headache.

746
00:55:19,362 –> 00:55:26,419
‘Cause I also myself have made nut milk myself for years when I lived in, in a different kinda house, in a different spacing, and all kinds of

747
00:55:26,419 –> 00:55:27,139
And I loved it.

748
00:55:27,139 –> 00:55:31,179
I loved the, you know, I live in the middle of slow food movement, you know.

749
00:55:31,179 –> 00:55:38,719
I live here in the Turin, you know, the province of Turin, so you have that slow food movement, and a lot of people aren’t into it.

750
00:55:38,719 –> 00:55:55,359
But I’m really curious for you as to, like, as you’re going forward and as you’re moving through all these different things, where do the plants as plants, not just as ingredients, not just as, you know, things that we’re talking about, like, that you use, but I’m like, where do the plants fit in this for you?

751
00:55:55,359 –> 00:56:03,439
I mean, to me, plants have probably the solution to 99% of what is happening on Earth.

752
00:56:03,439 –> 00:56:03,522
Hm.

753
00:56:04,319 –> 00:56:07,856
And, you know, I practice by Jerich Alchemy, which is-

754
00:56:08,575 –> 00:56:28,156
one of the oldest forms of alchemy that h- he, uh, Paracelsus was one of the first alchemists who figured out that, you know, we look at plants, like, to solve a problem, but we don’t understand the depth of intelligence that plants have and that they evolved with us.

755
00:56:28,156 –> 00:56:28,720
Mm-hmm.

756
00:56:29,675 –> 00:56:34,316
And a one plant can be used a thousand different ways.

757
00:56:34,316 –> 00:56:48,615
So you can cook with a plant, you can make medicine with a plant, you can turn plants into fiber, and they’re incredible, and they’re regenerative, and they can, they can fix the soil, and they can hold the soil, and they can keep the soil nutrient-dense.

758
00:56:48,615 –> 00:57:04,795
But we’ve, we’ve, we’ve gotten into this way of manipulating things to do what we want, but we don’t understand that when we strive to manipulate something, like a plant, to do what we want, we have ruined the intelligence of that being.

759
00:57:04,795 –> 00:57:09,555
And it’s that way with animals, it’s that way with plants, it’s that way with people.

760
00:57:09,555 –> 00:57:20,126
We have to, like, take the time, slow down, understand what is the possibility with plants and how to do it correctly so that they can help us co-exist.

761
00:57:20,935 –> 00:57:25,175
And it sounds very woo-woo-woo and esoteric-

762
00:57:25,175 –> 00:57:26,615
but it’s actually not.

763
00:57:26,615 –> 00:57:29,456
It’s, like, the oldest form of, like, agriculture.

764
00:57:30,115 –> 00:57:35,035
Understand your land, understand your plants, understand the world you’re living in.

765
00:57:35,035 –> 00:57:39,275
How can these plants help us live better lives?

766
00:57:39,275 –> 00:57:52,375
And I always kind of get a little sad when I see, like, a product being sold that is a, is utilizing pl- plants incorrectly because people aren’t gonna have a good experience with them.

767
00:57:52,375 –> 00:57:59,115
They’re not really gonna solve your cold, or your rash, or your, you know, whatever’s working, you know, whatever you’re, you’re having to deal with.

768
00:57:59,115 –> 00:58:00,475
Or when I see, like- Mm-hmm.

769
00:58:00,475 –> 00:58:09,654
bamboo fabrics being sold, but, you know, bamboo really wasn’t meant to be a fiber because it takes so many chemicals to turn it into soft fabric- Yeah.

770
00:58:09,654 –> 00:58:12,935
but we have so many plants that are soft fabric.

771
00:58:12,935 –> 00:58:21,955
Um, so I think a lot of it is just taking the time to understand how to use plants, uh, correctly, and we can grow from that place.

772
00:58:21,955 –> 00:58:22,050
Yeah.

773
00:58:22,835 –> 00:58:24,895
You- But we’ve forgotten this wisdom.

774
00:58:24,895 –> 00:58:42,795
Yeah, you’ve said something there that I really, that I think is, I’m gonna take away from, which is, you know, if the plant requires you to do super heroic-type things in order to use in the way that you wanna use, then that’s probably not the right plant for it, right?

775
00:58:42,795 –> 00:58:42,995
Mm-hmm.

776
00:58:42,995 –> 00:58:45,295
This is, that’s what co-evolution is.

777
00:58:45,295 –> 00:58:48,255
Co-evolution makes things easier.

778
00:58:48,255 –> 00:58:49,955
Co-evolution doesn’t convolute things.

779
00:58:49,955 –> 00:58:58,895
So if you have to use a bunch of chemicals in order to, you know, get to a fiber, if instead it’s not just a, you know, uh, in biomimicry say, beat, heat, and treat.

780
00:58:58,895 –> 00:58:59,175
Yeah.

781
00:58:59,175 –> 00:59:03,075
Like if you’ve gotta beat, heat, and treat everything- my, that was my TED Talk, biomimicry.

782
00:59:03,075 –> 00:59:03,415
Yeah.

783
00:59:03,415 –> 00:59:04,415
Beat, heat- It-

784
00:59:04,415 –> 00:59:04,975
beat, and

785
00:59:04,975 –> 00:59:05,935
Be- it’s horrible.

786
00:59:05,935 –> 00:59:11,515
It’s like if you’ve gotta go with beat, heat, and treat, you’re not using and you’re not working in co creation.

787
00:59:11,515 –> 00:59:13,835
At that point, you’re just manipulation, right?

788
00:59:13,835 –> 00:59:14,495
Like- Yep.

789
00:59:14,495 –> 00:59:16,435
And let’s just call a spade a spade, right?

790
00:59:16,435 –> 00:59:18,715
We, we need to start to

791
00:59:18,715 –> 00:59:32,175
Just the same as we as consumers need to realize that we have the power, I do think we also have to realize that we have voices and that our voices are, are literally about saying, “This is not okay,” and that, you know, manipulation of plants as well as animals

792
00:59:32,175 –> 00:59:42,475
I think with animals it’s a little bit easier for some people to see because there is a face attached to it, and you know, there’s, there’s an anthropomorphism that, that can happen that’s natural in that perspective.

793
00:59:42,475 –> 00:59:55,815
But I think when it comes to plants, when people talk to me about, you know, the idea of, of, “Oh, I’m gonna use this plant because that’s natural,” I’m like, “Uh, if you’re having to beat the crap out of that plant in order to get to that thing, that’s not natural.”

794
00:59:55,815 –> 00:59:56,574
Like-

795
00:59:57,575 –> 00:59:59,775
mm, yeah, let’s not get into that.

796
00:59:59,775 –> 01:00:03,635
And I, and as you said, I think we can learn so much, and, and we do.

797
01:00:03,635 –> 01:00:10,515
We hear it all the time that the best kind of ways to work with a plant is because the plant told you the best way to work.

798
01:00:10,515 –> 01:00:11,315
And I think if- Mm-hmm.

799
01:00:11,315 –> 01:00:26,895
we gave ourselves that space and, and slowed down a little bit and gave ourselves that space to be able to not say, “I have to manipulate this into being,” but instead, “I’m going to, you know, instead listen for the response,” oh my god, that would just change everything.

800
01:00:27,554 –> 01:00:28,835
everything.

801
01:00:28,835 –> 01:00:29,315
Overnight.

802
01:00:29,315 –> 01:00:29,739
Overnight.

803
01:00:29,739 –> 01:00:34,619
So as we close this up, any last words of wisdom- No.

804
01:00:34,619 –> 01:00:34,819
that you with else?

805
01:00:34,819 –> 01:00:38,178
Thanks for doing this podcast and spreading the good word.

806
01:00:40,002 –> 01:00:40,680
Well, I’m excited.

807
01:00:40,680 –> 01:00:47,739
I will definitely be including, so, uh, Pangea Organics, Alpine Bo- Give me the difference between the 2 for somebody who’s never heard about them.

808
01:00:47,739 –> 01:00:52,199
So, so Pangea’s like luxury, organic skincare.

809
01:00:52,199 –> 01:00:52,380
Mm-hmm.

810
01:00:52,380 –> 01:00:56,319
Alpine is more like shampoo, conditioner, body wash.

811
01:00:56,319 –> 01:01:03,519
And then, Eau de Chèque, which is my fine fragrance brand, is a fine, is a plant-only fine fragrance company.

812
01:01:03,519 –> 01:01:05,279
And I can send you the links, if you can’t find them.

813
01:01:05,279 –> 01:01:05,459
Yeah.

814
01:01:05,459 –> 01:01:09,739
We’re, we’re definitely gonna put all these links into the show notes, because you know, we want them all there.

815
01:01:09,739 –> 01:01:15,999
We want everybody to be able to click on them and find them, preferably go buy directly from the website, not Amazon.

816
01:01:15,999 –> 01:01:18,199
not from Am-, not from Amazon, exactly.

817
01:01:18,199 –> 01:01:18,499
Please.

818
01:01:18,499 –> 01:01:19,399
And available anywhere?

819
01:01:19,399 –> 01:01:20,379
Like, are there restrictions?

820
01:01:20,379 –> 01:01:21,502
Is it US only?

821
01:01:22,099 –> 01:01:26,479
Um, Alpine and Eau de Chèques, we ship globally.

822
01:01:26,479 –> 01:01:30,704
Pangea, we cannot ship to Europe because of a trademark issue.

823
01:01:31,319 –> 01:01:33,086
Um, but the rest of the world, we can.

824
01:01:34,882 –> 01:01:36,619
I understand that.

825
01:01:36,619 –> 01:01:37,459
I understand that.

826
01:01:37,459 –> 01:01:42,739
When I moved, when I first moved to Dom in Herd, the first, uh, regional community I lived in was called Pangea, so.

827
01:01:42,739 –> 01:01:44,619
Oh, that’s cool.

828
01:01:44,619 –> 01:01:47,839
N- Now they’re called, uh, um, Oropan.

829
01:01:47,839 –> 01:01:49,119
They kind of changed things around.

830
01:01:49,119 –> 01:01:52,539
But, uh, they’re, it’s a whole other story also.

831
01:01:52,539 –> 01:01:53,219
Thank you, Joshua.

832
01:01:53,219 –> 01:02:06,599
This has been such a great conversation, and I’m glad that we did get into this because I do, um, it’s one of those topics I don’t talk about enough, even though it’s a very, very, very prominent part of my life in the way of, you know, I am a

833
01:02:06,599 –> 01:02:08,999
Anybody who knows me, I am a slow shopper.

834
01:02:08,999 –> 01:02:15,559
I am a slow, slow, slow shopper, because I like study and hold it and think about it and like, look at the ingredients.

835
01:02:15,559 –> 01:02:17,059
My God, clothing is impossible.

836
01:02:17,059 –> 01:02:25,059
I, I pro- My friend always laughs at me because my wardrobe is like teeny tiny compared to what you would expect for, you know, a woman.

837
01:02:25,059 –> 01:02:31,639
Mine, mine is just like tiny, and my friend was talking to me about changing, you know, seasonal clothing and I’m like, “S- I’m not.

838
01:02:31,639 –> 01:02:32,359
What are you talking?”

839
01:02:32,359 –> 01:02:35,059
Like, I don’t have any seasonal clothing.

840
01:02:35,059 –> 01:02:44,599
It took me 2 years to buy a coat because I had to find somebody that was making a coat handmade out of natural fibers that was like funky and stuff.

841
01:02:44,599 –> 01:02:46,359
And so- Yeah.

842
01:02:46,359 –> 01:02:48,839
I’m like, “Please, I don’t have like, uh, uh”

843
01:02:48,839 –> 01:02:51,099
My wardrobe is teeny tiny-

844
01:02:51,099 –> 01:02:55,262
compared, of a stuff, because I just, I just don’t.

845
01:02:55,879 –> 01:03:03,339
The one place I struggle, and, and I found finally a shoe company that I love, but they’re in the United States, so I can only buy them when I’m in the United States.

846
01:03:03,339 –> 01:03:07,159
But one of the things I love about them, it’s Soft Star Shoes, which I allor- adore.

847
01:03:07,159 –> 01:03:07,998
They’re in Oregon.

848
01:03:08,699 –> 01:03:10,319
Everything kind of made- They’re Serve?

849
01:03:10,319 –> 01:03:12,219
Soft, uh, Soft Star.

850
01:03:12,219 –> 01:03:12,959
Ah, Soft Star.

851
01:03:12,959 –> 01:03:14,299
Star Shoes.

852
01:03:14,299 –> 01:03:22,599
And what I love is they, when they sent me my shoes, which are all custom-made, you know, you give him your s- you know, you have to take pictures and size in, all, this thing was super cool.

853
01:03:22,599 –> 01:03:30,864
But the envelope that those shoes came in, literally it had instructions on how to refold it and then just pop it in the mail.

854
01:03:31,426 –> 01:03:31,999
Ah, that’s cool.

855
01:03:31,999 –> 01:03:33,459
So, it was really cool.

856
01:03:33,459 –> 01:03:39,339
It was like this kind of, it wasn’t exactly paper, but it was something, a paper-like material.

857
01:03:39,339 –> 01:03:46,199
And then, it had these fold marks, and then when you fol- folded it the way it had, the label showed up and they were like- That’s

858
01:03:46,199 –> 01:03:48,639
“You just pop that back in the mail,” because we- That’s cool.

859
01:03:48,639 –> 01:03:51,579
use the same ones over and over again to ship the shoes to people.

860
01:03:51,579 –> 01:03:52,099
Mm-hmm.

861
01:03:52,099 –> 01:03:55,379
So my shoes don’t have any kind of box or anything like that.

862
01:03:55,379 –> 01:03:57,136
They just come with, with that.

863
01:03:57,619 –> 01:03:57,879
And that’s it.

864
01:03:57,879 –> 01:03:58,419
That’s cool.

865
01:03:58,419 –> 01:03:59,359
I’ll check ’em out.

866
01:03:59,359 –> 01:04:00,339
I love them.

867
01:04:00,339 –> 01:04:01,919
I love them so much.

868
01:04:01,919 –> 01:04:13,099
I have my pair of hiking boots from them, which are, you know, um, barefoot hiking boots and a pair of like little ballerinas and, uh, I was waiting for them to redo this one other kind that I want, so the next time.

869
01:04:13,099 –> 01:04:14,679
‘Cause I, I, I literally

870
01:04:14,679 –> 01:04:17,319
Shoes are horrible too, but we’re not gonna get into that too.

871
01:04:17,319 –> 01:04:19,239
It’s like trying to find shoes that are-

872
01:04:19,239 –> 01:04:23,390
really all natural products or not made with crap is not easy.

873
01:04:24,019 –> 01:04:24,939
Anyway- I agree.

874
01:04:24,939 –> 01:04:27,279
we’re gonna stop here, because if not, we’re gonna keep going- Mm-hmm.

875
01:04:27,279 –> 01:04:30,099
over and over and over again, and I’m so grateful.

876
01:04:30,099 –> 01:04:32,159
I’ll make sure I put everything in the show notes.

877
01:04:32,159 –> 01:04:38,079
And for everybody who’s listening, I, if you wanna find out about any of these, come, click on the show notes.

878
01:04:38,079 –> 01:04:50,299
And remember, these are the types of discussions that we’re having inside of the Naturally Conscious Community, because just as we were talking about, Joshua and I were talking about, these are not the kinds of things where, you know, you just wake up one morning and you know everything.

879
01:04:50,299 –> 01:04:52,179
We don’t have solutions for some of them.

880
01:04:52,179 –> 01:04:54,319
Some of them have solutions, but they’re obscured.

881
01:04:54,319 –> 01:05:06,479
And we wanna have a place where we can like really get into the nitty-gritty details of it and, you know, be curious and ask questions and even do global movements and, and really push companies to listen to us.

882
01:05:06,479 –> 01:05:23,088
So come on in to the Naturally Conscious Community, which everything is in the show notes, and if you have any specific topics that you wanna talk about, please just contact me directly and I’m happy for us to just open the floor and look at, how can we solve this problem together, creating an ecosystem that we can all live in.

883
01:05:23,919 –> 01:05:24,219
That’s it.

884
01:05:24,219 –> 01:05:25,719
Ah, couldn’t said it better myself.

885
01:05:26,879 –> 01:05:27,538
And that’s it.

886
01:05:27,538 –> 01:05:31,339
Remember to resist the urge to hold back your emerging green brilliance.

887
01:05:31,339 –> 01:05:31,998
Bye.

888
01:05:33,459 –> 01:05:36,798
Thanks for tuning in to this episode of Reconnect With Plant Wisdom.

889
01:05:37,339 –> 01:05:47,696
To continue these conversations, join us in the Naturally Conscious Community, your premier online ecosystem for plant reawakening and accelerated evolution and co-creation with other kin.

890
01:05:48,299 –> 01:05:57,712
Here, you’ll find expansive discussions, interactive courses, live events, and supportive group programs like the Plant Wisdom Book Club and the Sprouts Writing and Creativity Group.

891
01:05:58,339 –> 01:06:03,579
Connect with like-minded individuals collaborating with plants to integrate these insights into life.

892
01:06:03,579 –> 01:06:08,739
Intro and outro music by Steve Schulli and Poinsetta from The Singing Life of Plants.

893
01:06:08,739 –> 01:06:12,339
That’s it for me, Tigrilla Gardenia and my plant collaborators.

894
01:06:12,339 –> 01:06:16,496
Until next time, remember, resist the urge to hold back your emerging green brilliance.

895
01:06:17,079 –> 01:06:17,819
I’m out.

896
01:06:17,819 –> 01:06:18,359
Bye.